In 1940, food rationing began in Britain, beginning with bacon, butter and sugar. This was followed by meat, tea, jam, biscuits, breakfast cereals, cheese, eggs, lard, milk and canned and dried fruit and continued well into the 1950s.
A carrot on a stick was the official wartime substitute for ice-cream, and some British children born just before the war didn't discover what ice-cream actually was until after the country returned to peacetime.
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Children with Carrot Ice Creams